Creativity: The #1 Skill of the 21st Century

_56984818_56984817.jpgWhen a historian was recently asked on the NBC Nightly News what would define success in the 21st Century, he responded:

“Success in the 19th Century was defined by who had the biggest farm.
Success in the 20th Century was defined by who had the biggest factory.
Success in the 21st Century will be defined by who has the best ideas.”

Psychology Today published an article back in 2011 titled, “Is Creativity the #1 Skill for the 21st Century?”  The conclusion was, “Against a backdrop of uncertainty, economic turmoil and unprecedented change a new picture is emerging of the skills and traits for success (and perhaps even simply survival) in the modern era.  At the heart of this essential skill set for the future lies… creativity.”

In my ten minute presentation, “The Creative Process,” I put out the following challenge to help spark creativity:

Commit to Five Steps for One Month

  1. Engage in a New Experience
  2. Capture Your Ideas
  3. Develop Idea(s)
  4. Get Feedback
  5. Publish Idea(s)

More Resources on Creativity

For those of you interested in more resources on creativity, the following are recommended:


Blog Articles


Here’s to the creativity in each of you!

Justin Brady is a writer and speaker focused on cultivating creativity. He founded the Iowa Creativity Summit and lives in Des Moines, where he owns Test of Time Design. Find him on Twitter @justinbrady – See more at:

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